Guides & reports
Listen to the problem, not the product
Essays on customer research, and public reports built from real conversations.
Guides
Essays
6 min read
Listen to the problem, not the product
Why early product research should start with the problem people complain about, not with mentions of your own product, and how to do it with public conversations.
5 min read
Why customer surveys mislead product teams
Surveys measure what you thought to ask. Unprompted public conversations show what customers actually struggle with. Here is when each one is useful.
5 min read
Your roadmap should start outside the building
Internal requests, sales calls and stakeholder opinions shape most roadmaps. Here is why public customer conversations belong in planning, and how to close the loop after you ship.
Reports